Taraf, the real estate division of investment holding group Yas Holding and Karl Lagerfeld have partnered to launch luxury branded villas in Dubai.
The project, set to launch in the coming months, will be Karl Lagerfeld’s third branded residential property in the world and the first in the Middle East.
The fashion house launched luxury residences in Marbella, Spain in 2021 and it announced the launch of a hotel tower with branded residences in Malaysia this year.
Karl Lagerfeld, a renowned figure in the fashion industry was the creative force behind fashion houses such as his brand Karl Lagerfeld, Chanel, and Fendi.
Lagerfeld’s legacy is celebrated for his contributions to high fashion, innovative designs, and passion for architecture and interior design that shows his visionary expression.
The villas will offer a glimpse into Karl Lagerfeld’s world, combining his vision with contemporary creativity to celebrate his DNA and highlight his motto: ‘Embrace the present and invent the future.’
Low Ping, Group CEO of Yas Holding, said: “We’re proud to announce this partnership with a globally recognised brand that will not only add incomparable value to Taraf’s next residential property, but also elevate what Taraf stands for in this competitive sector in the UAE.
“Bringing an exclusive development to market together with Karl Lagerfeld underlines our commitment to delivering high quality offerings in the real estate sector. Karl Lagerfeld’s signature design will reflect uniqueness and sophistication to our project, through aesthetically distinctive and visually striking exclusive villas.”
Pier Paolo Righi, CEO of Karl Lagerfeld, said: “As we embark on this visionary partnership with Taraf, we are not merely building villas; we are crafting unique lifestyle habitats.
“Together, with Taraf and the team at Karl Lagerfeld that worked with the designer on his architectural projects, we will bring Karl’s very unique idea of exclusive living to Dubai. By blending the artistry of design with the art of real estate, we look forward to offering an unparalleled experience.”
According to a report by property consultant Jones Lang LaSalle, branded residences have recently seen an increase in demand across regions, driven by growth in the number of high net-worth individuals,
Since its launch this year, Taraf has focused on the luxury real estate sector and has projects in the pipeline located in the most sought-after areas in Dubai and Abu Dhabi.
