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What is the new catalyst for rapid digital adoption?

Today's consumer no longer accepts a single channel of engagement or commerce, says Digitas Middle East’s Kareem Monem

Last year’s coronavirus crisis was a cataclysmic event, compelling brands and consumers – even the most digitally laggard amongst us all – to embrace digital transformation like never before.

The Middle East, traditionally seen as an amalgamation of cultures steeped in tradition, was not left behind in this wave of digitalisation.

And now, the region stands at an inflection point – a year of introspection, consolidation and strategic development.
 A variety of panels and speakers will be discussing the themes of media and marketing. To get your tickets…. The second Campaign Saudi Briefing event of the year will be taking place in Riyadh on 12th October 2023. A variety of panels


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