Credits: Saudia
Saudia airlines announced its rebrand and new brand strategy on Saturday, 30th September.
The Saudia rebrand will reflect the new changes in both, the airline carrier’s visual identity, as well as its brand positioning and strategy.
The brand’s new identity is a part of its larger digital transformation strategy. It also aims to align with Saudi Arabia’s 2030 vision “to bring the world to Saudi Arabia”.
Reinforcing Saudia’s national identity, the revamp reimagines the airline’s products and services to “engage all five senses”.
New Saudia logo and livery
The national carrier’s new bra
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