In the face of unparalleled challenges posed by the global pandemic, industries spanning the spectrum found themselves compelled to reassess their operational frameworks and accelerate their efforts towards digital transformation.
The marketing and advertising sector was no exception, swiftly embracing the new normal by leveraging technological prowess to maintain relevance and engagement within a constantly evolving landscape.
In hindsight, it becomes unmistakably clear that digital transformation is not just a story of adjustment; it encapsulates a proactive mindset, transcending passive processes.
At Cheil, this essence is encapsulated in what we proudly refer to as “CONNEC+”. As
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