Failure is more common than we think. Early on, we learn about how business empires fall and how major brands exit the market. Toys R Us, Blockbuster, Nokia, Yahoo, and many others were driven out.
These brands failed to reinvent their purpose, and their marketing tactics couldn’t adapt to the changing consumer behaviour and market dynamics.
In our time, market failure is becoming a norm rather than an exception, and knowing when to act takes courage.
The pandemic accelerated the inevitable human progression hence digitalisation and AI-powered solutions. It changed how we operate at all levels, from transactional relationships to office space.
According to the World Bank, two-thirds of adults
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