Coca-Cola has launched a limited-edition drink and new AI-powered experience.
Coca-Cola Y3000 is the first flavour co-created with human and artificial intelligence by understanding how fans envision the future through emotions, aspirations, colours and flavours.
Fans’ perspectives from around the world, combined with insights gathered from AI, helped inspire Coca‑Cola to create the unique taste.
Its the latest flavour to launch under its Coca-Cola Creations platform and the third one to debut this year.
For Coca-Cola Creations, the use of AI is a natural step that positions the drink in a way that could attract the interest of younger consumers who will want to try
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