McCann has launched McCann Content Studios, its new global hub for social and creator capabilities.
The new studio pulls full-service social and creator strategy and execution under one roof. Its capabilities span creative, audience development, creator partnerships and performance measurement.
The new unit brings capabilities that were previously split across two agencies under IPG into one team. McCann Live previously handled social ITB focused on creators.
McCann Content Studios will absorb both practices and bring their teams together under one roof. It will also take on both agency’s clients, immediately adding Aldi, Converse, Ulta Beauty and the New York Lottery to its roster
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