Image credit: Zyanya BMO on Unsplash
Generation Z (Gen Z) seek authenticity, consistency and personalisation from brands, says Arshad Zaheer, Senior Partner at YAAP.
It doesn’t end there. Gen Z is also prone to urgency and seeks exclusivity.
So, communications should be concise, matter-of-fact, and bite-sized, with visually appealing content like GIFs and memes.
Their tendency to shop impulsively and seek instant gratification opens marketing opportunities for limited-time offers or flash sales.
Such campaigns can be executed at scale with services like instant customer support through online channels, live c
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:YAAP
