Sneaker marketing is characterised by evocative storytelling, continuous innovation, keeping with the times and fostering a community spirit.
These strategies continue to be relevant for businesses and marketers across industries.
At every juncture, brands released products that were technologically a step change from their predecessors or previous editions.
Following the advent of digitalisation, sneaker culture pivoted to social media, leveraging visual platforms like Instagram, Facebook and TikTok to engage enthusiasts and create hype.
Online tools enabled brands to generate hype through teaser campaigns, cryptic messages and mystery drops, helping create a buzz around the pro
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