Red Havas Middle East, the public relations arm of Havas Group, has announced the launch of Sway, a global influencer marketing initiative.
The announcement was made across the public relationS agency’s social media platforms.
Sway by Red Havas is meant to be an “end-to-end” influencer marketing service. The service is aimed at helping clients drive “authentic, engaging and effective” brand conversation through influencers.
The initiative will also look at integrating PR, social and experiential marketing teams to develop social-first marketing campaigns.
The newly-announced in the region, influencer marketing initiative is a global one, which was first announced on
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