There is a common misconception that PR doesn’t drive sales. This radical belief is often held by those who see PR as a ‘nice-to-have’ rather than a ‘must-have’, or by those who view PR as an abstract concept, disconnected from the tangible metrics that define a brand’s success.
This perception is fundamentally wrong. PR does in fact impact the bottom line.
Let’s consider the scenario of my phone number, which was linked to a 2012 press release about Kraft Foods expanding its Oreo factory in Saudi Arabia.
Even after a decade, I continue to receive enquiries about Oreo orders via WhatsApp. Add to that ‘Kraft Foods’ transition to ‘Mondelez’ during that same year.
This isn
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
