Viola Communications, a Marcomms solutions provider in the MENA region, has announced two appointments as part of its strategy to reinforce client services from its Abu Dhabi headquarters.
It has announced the appointments of Fady Karim as Integrated Client Services Director and Ahmed El Sheikh as Group Account Director.
Fady Karim, the new Integrated Client Services Director, brings a wealth of experience to the table with more than 24 years of expertise in management and communications.
Karim has worked for several projects for a range of discerning clients, including Red Bull, Meraas, Aldar, Dubai Properties, Philips, Abu Dhabi Airport, Agthia, Modon and more.
His role at Viola Communications will include developing and optimizing marketing communications, advertising campaigns and producing strategies that enhance stakeholder value.
Meanwhile, Ahmed El Sheikh has assumed the role of Group Account Director, a dynamic position for the group that requires a highly skilled professional capable of multi-tasking and trouble-shooting while creating and maintaining full alignment between clients and the agency’s internal teams.
El Sheikh’s 18 years of experience in the marketing and advertising industry stands him in good stead, having worked across many different line of business advertising, branding, events and activations, and digital media platforms in the UAE, Egypt and Saudi Arabia.
El Sheikh’s role at Viola demands exceptional project management skills which he has honed with clients including Pepsi, Mobil, Samsung Mobile, Nescafe, NCB, General Motors & Mansour Automotive and GM North Africa, Etisalat and SAMA (Saudi Central Bank).