‘‘The industry is set to be more diverse and collaborative than ever”
Thomas Nicolae Gheorghiu
Senior Copywriter, Horizon FCB
The first impression that hit me was the festival’s energy – it was buzzing with creativity and collaboration like never before. 2023 really brought back the essence of the festival – a celebration of creativity.
Sustainability and social impact were prominent themes discussed throughout. Brands are not just considering these as an afterthought, but they’re weaving them into their core narratives.
We also saw a lot of campaigns leveraging advanced technology such as AI and augmented reality. They went beyond traditional storytelling and engaged audi
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