Why exactly do luxury brands open their own cafes?
Coach launched its own cafe last month in The Dubai Mall and luxury jeweller Tiffany is expected to do the same in the coming months.
They follow the likes of fellow luxury brands Burberry, Prada and Dior which have also opened up branded cafes around the world.
Catherine Levesque, SVP General Manager –at Tapestry EMEAI, the parent company of Coach, spoke to Campaign Middle East about its decision to open a café in the Middle East.
“”Middle Eastern consumers are increasingly younger and more family and community orientated, and the Coach Café provides us with the opportunity to tap into that local lifestyle and culture, to imme
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
