While the top three remain unchanged from last year (Starcom MediaVest Group being first runner up followed by UM), the factors that have propelled them to the top go well beyond their revenue growth.
The MENA Media Network of the Year was a tough one to decide on, with several growth stories jostling for attention, and the custodians of those stories vying for a place in the top three. Not all contenders have made it, but there’s a clear indication that while the top three remain unchanged from last year, the factors that have propelled them into the top three go well beyond their annualised billing or revenue growth. Having said that, business growth remains the primary driver, acco
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