Black+Decker has launched a campaign aimed at redressing the gender imbalances in household chores.
Its ‘Easy Life, Balanced Home’ is a movement for dialogue and social change, pushing families to share home responsibilities and break stereotypes.
“Through this campaign the brand believes it will help spark a much larger, concerted push to create not only awareness, but change, in the wider landscape,” it says.
Rahul Chandra, Head of Marketing at Black+Decker, said:” As a forward thinking brand, it is our responsibility to break stereotypes, to raise consciousness of the elephant in the room, the much ignored and less talked about unequal distribution of household chores in a world where we constantly seek balance.”
Marketers have portrayed a typical view of household responsibilities. “In reality, everyone can and should do everything, and we want to drive that message home. We have the most convenient appliances for everyone to use, from kitchen to garden and DIY tools.”
