StrawberryFrog Amsterdam has won Emirates Airline’s $260 million global advertising account following a drawn out competitive pitch that began last June.
The agency will be responsible for developing and rolling out a new brand platform for Emirates across 80 markets, as the national airline for Dubai looks to become one of the world’s most recognised global names.
Emirates divisional senior vice-president corporate communications, Boutros Boutros, said: “StrawberryFrog presented some outstanding and innovative ideas that connected with our vision of where we want to take our brand, as we evolve and enter a new growth phase.”
He added: “As our global lead communications
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I bet the networks/agencies who went through all the earlier rounds only to have the independents thrown into the mix at the end were wrapped.
The era of the independents has begun