Mark Hamilton says brands must produce ‘Thumb Stopping Creative’.
When it comes to marketing creativity, the future is mobile. The shift to mobile’s consumption is as significant a shift as we have experienced in over 60 years. Today, people have access to content across multiple channels, across several devices, and the patterns of consumption are constantly changing.
Global shipments of mobile phones surpassed desktop PCs since three years ago. Smartphone penetration in most of Europe’s major economies has reached 50 per cent. In fact, there are almost 7bn mobile phones in existence and if you laid them all out end to end, they would stretch around the earth 13 times.
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