What’s the most valuable global brand?

Apple has retained its position as the world’s most valuable brand, for the second year in a row. Followed by Google, Microsoft and Amazon holding the largest share of brand value. McDonald’s is the most valuable non-tech brand, and Coca-Cola rejoins the top 10 list.

With a brand valuation of $880 billion, Apple has proven resilient in the face of testing market conditions, premium prices and has weathered global economic disruption.

The Kantar BrandZ most valuable global brands report 2023, shows that the total value of the world’s top 100 brands now stands at $6.9 trillion.

Despite a 20 per cent drop in the overall index vs 2022, the Kantar BrandZ top 100 retains its long-term growth track, posting 47 per cent growth compared to the pre covid level.

Martin Guerrieria, Head of Kantar BrandZ, says “This year’s results despite the fall in value are a continuation of the long-term growth trend for brands, which began following the global financial crisis and continued up until the start of the pandemic.

The market has been volatile and impacted by global macroeconomics but the lessons for brand owners and marketers remain clear.

Effective marketing investment and establishing strong consumer connections are key to navigate the current volatile conditions and deliver a greater degree of resilience for their shareholders”

2023 Kantar BrandZ top 10 most valuable global brands