Engagement with an ad is a response and it happens when perfect emotional resonance is established, say Subra Krishnan (left) and Amjad Puliyali.
The digital ecosystem is evolving rapidly and marketers are keen to explore sustainable techniques that connect with users and monetise their ad spends. With the whole spectrum of desktop, mobile and social media that have sprung up, ad tech companies offer specialised solutions to achieve specific targets and retargeting has proven its worth across each of these.
The journey begins – a quick look at retargeting
Retargeting identifies users who have dropped off a website or a mobile app and reach them with personalised ads across the inte
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