What works today may not work tomorrow. Marketers would be wise to take these words to heart. To stay competitive, marketers need to continually experiment with different approaches to see what resonates with their target audience as well as helps them see improved results and increased ROIs. This is where testing comes in.
As Jeff Bezos put it, “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.” This mindset is not only the one at Amazon, but it’s well documented that giants such as Google and Facebook also run thousands of tests every year, and while most tests fail, the big wins they do come across due to this mindset more th
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