Image credits: Campaign UK
The Cannes Lions Festival is round the corner and, amid the anticipation about what will win, is the usual conversation about whether any of it actually matters.
As a recovering Cannes cynic, I’ve reflected a lot on its role and relevance. This year especially, I think we all do well to think about how our industry is perceived.
Many agencies will have rolled back on the number of people attending, the spend on submissions and will be keeping a check on frivolity, which makes a caricature of the event.
Strategy may have a more explicit role in the festival now with creative strategy and crea
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