Anuj Bhagia, Head of Marketing, Policybazaar.ae
By Jalaja Ramanunni
Identifying an appropriate channel to reach and engage with the target audience can be challenging. PolicyBazaar UAE, an insurance aggregator, decided to return to the basics and experiment with radio in the UAE.
PolicyBazaar UAE conducted its first radio campaign in the UAE to test the efficacy of radio advertising in January this year. The results were encouraging, with a noticeable lift in direct traffic to their website. The campaign’s success prompted them to extend the radio campaign duration to 16 weeks.
“We looked to radio as a medium
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