Bassem Massoud, Initiative’s MENAT CEO
Initiative, a global marketing and media company with offices in more than 90 countries, has been named Adweek Global Media Agency of the Year and landed on Ad Age’s prestigious A-List as Media Agency of the Year.
This recognition by two of the industry’s leading trade publications reflects Initiative’s extraordinary success in 2022, including being named Global Agency of Record by Nike and Amazon Web Services (AWS). Initiative topped COMvergence’s global ranking of media agencies for estimated billings including new business and retained business (Nov 2022 report).
“It�
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
