By Jalaja Ramanunni
Media.Monks has appointed Youssef Hallal as Head of Data and Analytics, MENA.
MediaMonks is a global creative production company that partners with creative and advertising agencies to develop digital advertising and marketing campaigns.
With this hire, Media.Monks is extending its data and analytics capabilities in MENA.
Hallal formerly worked at Wunderman Thompson, where he established a data and analytics department while serving as the Head of Analytics.
At Media.Monks, Hallal’s focus will be on developing the entire data ecosystem, including but not limited to data architecture, activation, BI, data collection, synchronisation, CDPs, and CRM.
Hallal comments, “The
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