Science & Sunshine’s latest project for Lay’s x Netflix has launched the new limited edition Money Heist: Korea – Joint Economic Area flavours in Saudi Arabia – The Professor (Kimchi Noodle), Tokyo (Wasabi & Ginger) and Denver (Spicy Ranch).
Leaning into the world of the Money Heist: Korea – Joint Economic Area franchise, the agency created a disruptive integrated campaign for Lay’s to announce the new flavours by doing a heist of its own and amplifying it across every touchpoint. They kicked off the heist with a stunt by “stealing” all the Lay’s chips off the shelves in a few supermarkets and leaving a not so subtle hint – graffiti of the iconic Money Heist: Korea
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