The Bold Group, a leading marketing and communications agency, has recently secured the
Saudi Payments account, which is a significant milestone for the company. The agency offers a
range of services under its three verticals: Bold Brands, Bold Comms, and Bold Experience, with
each vertical specializing in a different area of marketing, branding, and experiential marketing,
respectively.
With this new partnership, The Bold Group will be responsible for handling the Saudi
Payments account with its three sub-brands: mada, sarie, and sadad. “The company’s strategic
approach, creativity, and expertise in the industry makes it the perfect partner for Saudi Payments
as they aim to strengthen
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