Campaign’s Digital to Watch 2023 – Mohammad Tuffaha, Sr. Specialist Performance, Chain Reaction

Campaign’s Digital to Watch 2023 – Mohammad Tuffaha, Sr. Specialist Performance, Chain Reaction

Age: 26

Nominated by Ahmed Romoh, Head Of Performance Marketing:
Tuffaha joined Chain Reaction in 2021 as an intern, and with his eagerness to learn and passion for digital, he managed to grow into a Sr. Specialist within 3 years. He specializes in helping businesses grow by increasing sales, ROI, traffic, leads, and engagement. He leads with a data-driven approach to achieving the business objectives of some of the biggest clients in the MENA region.

Tuffaha has proven himself to be a strong cultural fit here at Chain Reaction. He’s always ready to lend a helping hand to his teammates and contributes during brainstorming sessions and meetings between different internal teams.

Career highlights

I am a Senior Performance Marketing Specialist with extensive experience in designing, executing, and optimizing digital marketing campaigns on Google Ads and social media platforms. I have worked with clients in various industries, including Tourism, News Media, as well as e-commerce. The nature of the agencies industry as well as my passion for marketing science has enriched my experience as well as knowledge in the marketing field, and as an engineer turned into a performance marketer, you can expect a different approach to numbers and data.

Guiding principles

Treat everyone with respect regardless of their rank, skill level, and background

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