By Jalaja Ramanunni
Brands are constantly looking for ways to stand out from the crowd in an overcrowded market, and experiential events are one way to accomplish this.
Experiential marketing is a way to get customers involved with a brand or its products by creating memorable experiences. This includes events and other tactics that encourage direct participation. Experiential marketing brings a level of storytelling and inspiration rarely matched in other forms of brand communication.
The Middle East has reached a critical point for the experiences industry today – it is a region looking to diversify its economies with a young, dynamic population, and brands are willing to cre
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