By Jalaja Ramanunni
Chevrolet has revived the nostalgic tradition of Fawazir by bringing it to TikTok. The host for Chevrolet’s Fawazir is Zeina Makki and three riddles have already been posted on Chevrolet’s TikTok channel.
Fawazir means riddles in Arabic. Fawazir Ramadan is custom that began on Egyptian radio in the 1960s. It eventually transitioned into a television show that most of the Arab world tuned into after iftar. It was a show known to bring the family together in the living room.
Andrej Arsenijevic, Executive Creative Director at Commonwealth McCann, told Campaign, “This is why TikTok was the perfect platform for our campaign. It is the place where we can target young peop
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