When it comes to working with social media influencers and content creators, it’s not just about who you work with, and their associated audience and reach, it’s increasingly about how you work with them and the type of content you create collaboratively if you are to deliver real results for your brand. At Stellantis, the home of Jeep, Ram, Dodge, Peugeot, Alfa Romeo, Fiat and Citroën, we’re continually evolving not just our content creator partnerships, but also our working methods and methodologies. Because here in the Middle East, we’re in a region that has some of the highest levels of engagement and impact – dare I say influence? – anywhere on the planet.
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