As every Ramadan approaches, advertisers gear up for one of the most crucial periods of the year. With a significant portion of the regional population observing this holy month, it presents an opportunity for brands to strategically connect with their diverse audience base. However, reaching accurate industry insights during Ramadan can be the difference between a successful campaign, and one that falls flat.
Artificial Intelligence (AI) and data analytics have become critical tools for advertisers and brands looking to connect with the right audience at the right time. With the rise of innovative implements, the ability to leverage data-driven insights has become more accessible than it h
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