Power League Gaming (PLG), a regional e-sports and gaming agency, has launched a new service called Flux. It said the move was in response to increasing demand from brands for lower cost base solutions to enter the gaming and e-sports space.
PLG builds branded gaming ecosystems, hosts on and offline esports tournaments and creates strategies to drive audiences to content via social media, influencer and paid for digital marketing campaigns.
Over the past 24 months, PLG says it has witnessed unprecedented growth from regional brands for building marketing campaigns and branded content to reach gaming and esports audiences.
The size of the MENA gaming market is projected to i
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