When it comes to the creative world, Gary Vaynerchuk, or Gary Vee as he is more commonly known, pulls no punches. “We have become lazy, the industry is lazy. It’s not intellectually curious,” he said during an interview with Campaign on a recent visit to Dubai. He cites examples of AI and social media where the industry was initially scared of them rather than embracing them.
Vaynerchuk is an entrepreneur at heart and helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London and Singapore. He is generally positive about the creative industry in the Middle East and sees huge potential, particularly
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