by Nyka Miglani, Strategy Director, Liquid Retail
With a global inflation crisis looming and fears of it pulling the world into a recession, it has become imperative for brands and retailers alike to consider taking deliberate measures to offset, to a permissible and reasonable extent, the effect of this event on their top and bottom lines.
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While the impact of the recession is likely to be stronger in the US and Europe, it is predicted that the Middle East
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