By Christophe Castagnera, head of strategy, EMEA at Imagination
A defining moment has been reached in the Middle East for the experiences industry. It is a region looking to diversify its economies, with a young dynamic population. Combined with brands – both local and global – willing to be bold and innovative, that makes brand experiences one of the most potent forces for marketing. As brand experiences have evolved from one-off, in-person events to 360-degree engagement platforms supported by integrated new technology, they introduce storytelling and inspiration, rarely matched in other brand communication.
Time to sharpen your marketing strategies? Hear from leading experts
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
