How did the digital ecosystem change last year?
Quite simply, it has become more complicated. Web 3.0, NFTs, cryptocurrencies, metaverse and blockchain have increasingly captured the interest of people and brands. However, buzz aside, most of them are too theoretical for brands and end users to wrap their heads around. Although they are still widely talked about, there is an undeniable struggle around implementing such technologies to enhance digital ecosystems. This is why a shift has begun, which I believe will gain more momentum in 2023, where technologies that are more intuitive will become essential tools to enhance user experiences and their lives as a whole.
Time to sharpe
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