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Digital Industry Snapshot: Cicero & Bernay’s Tariq Al Sharabi

Tariq Al Sharabi, Managing director, Cicero & Bernay Communication Consultancy

How did the digital ecosystem change last year?
Brands sought to diversify their strategies to enter the metaverse with the latest, enhanced augmentation technologies, and the introduction of web 3.0, which drove the change for digital ecosystems last year, helping marketers deliver more targeted ads to consumers. 

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Which of these trends will spill into 2023 and what changes do you expect?
Automation and AI


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