By Mohamed Junaid, director at Pivotroots
The holy month of Ramadan is a deeply meaningful time for nearly two billion people around the world who engage in daily fasting and reflect on their spiritual and personal growth. In particular, the Middle East and North Africa region has a strong cultural tradition of observing Ramadan, which often includes gift-giving and shopping as an important aspect of the season. As we look forward to the arrival of Ramadan in 2023, we can anticipate several media trends that will shape how people celebrate and engage with the holy month.
During the holy month of Ramadan in the Middle East and North Africa region, where the occasion is both a sign
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