TIME, a global media company, has awarded its media advertising and sponsorship rights in the MENA region to UAE-based media representation firm The MediaVantage. Through the appointment of The MediaVantage, Dubai, as its exclusive commercial representative, the offered portfolio includes TIME magazine, TIME.com, TIME’s social media channels, TIME signature events, TIME newsletters and the award-winning, branded content studio ‘Red Border’. Under the terms of the partnership, The MediaVantage will assist regional clients and agencies with their digital and content strategies for TIME.
Damian Douglas, MD, EMEA at TIME, said, “The Middle East presents a wonderful opportunity for
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