By Patrick Honein, CEO of Sputnik Floyd and co-founder of Mr.B.Chain.
The impact of the Qatar FIFA World Cup 2022 and the acquisition of Christiano Ronaldo by the AL Nasr football club is expected to be far-reaching and profound in the world of football in the Middle East. Soon, with the presence of high-profile international players and increased international attention on the region’s football leagues, there is a strong likelihood that media coverage and sponsorship opportunities will significantly increase. The enhanced exposure that the region’s football leagues will receive will make it an even more attractive proposition for international brands to invest in sponsoring the regi
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