By Bahaa Awad, director of technology and consulting, Interesting Times
The e-commerce market in the MENA region was estimated to be $28.5bn in 2020 and is projected to grow to $48.6bn by 2025 at a compound annual growth rate of 18.8 per cent.
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Successful omnichannel strategies boost revenue up to four times. They have three things in common: excellent customer experience, mobile friendliness
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