Digital agency Socialeyez picked out pivotal trends that will help brands to connect more effectively with their audience in 2023. In the report, Socialeyez has identified mixed reality, content mix and user generated content (UGC) as some of the tools that will be essential for successful digital engagement this year.
1. Mixed reality
With the arrival of Web3 and the proliferation of new technology in 2023, mixed reality will continue to increase its presence on social platforms. With 67 per cent Of Gen Z users feeling avatars better reflect diverse body types, clothing, and skin tones and 41 percent of Gen Z finding it easier to be themselves online than in person, understan
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