Serviceplan Middle East’s Natividad-Bonifacio reflects on learnings from the second edition of Initiative Talks, hosted in Dubai on 25 September.
When we got an invitation a couple of weeks ago, to join the discussion on ‘Video is King’ at the second Initiative Talks event, we jumped at the opportunity. Why not? The invitation was just too controversial to ignore; we thought it best to clue ourselves in on the prevailing dialogue. Especially where the panel topic read ‘Finding the Right Video Equation’, and the names Google, Yahoo, MBC, and Dubai Media Inc. were thrown into the equation, we had high hopes of walking away with a list of our lingering questions finally answered.
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