By Shawn Lin
The conclusion of two lengthy investigations into Meta by the European Union has resulted in a more than $400 million fine for the company.
The European Union has fined Meta 390 million euros ($414 million) for relying on contracts with its users to justify its use of so-called behavioural ads, which are targeted based on a user’s online activity.
The introduction of GDPR in 2016 saw Meta change the terms of service for Facebook and Instagram and switch the legal basis upon which it processes that information to something called “contractual necessity”.
The ruling by Ireland’s Data Protection Commission, which took four years to investigate Meta, meant that the company wo
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