Here’s a round-up of the biggest adtech announcements in the Middle East last year.
Early this year, Next Broadcast Media launched Admanager.fm to make the management of audio campaigns as simple as a social media campaign. It works as a self-serve audio ad manager for businesses to plan, launch and manage audio ads on a simple dashboard. Admanager.fm serves brands in the UAE, KSA and other global locations
In March, MMP World Wide became the first local marketplace in the GCC region to join the Trustworthy Accountability Group (TAG) in a move towards tackling criminal activity and promoting brand safety in digital advertising across the market. Achieving TAG certification will help MMP
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