At Campaign Middle East’s first Agency of the Year awards, Bassel Kakish, Group CEO of Publicis Groupe, Middle East & Turkey took home the award for Head of Agency of the Year. We caught up with Kakish for a quick chat about his win.
Tell us about your journey to the award.
The team behind me is certainly greater than the sum of its parts, and that includes the award and my role. I am in an enviable position where I am surrounded by a talented team of people who continue to inspire me and others every day. As a leader, my responsibility is to enable and empower these individuals. This journey is a collaborative one, and it is an ongoing chapter of growth and learning.
How wi
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