By Jalaja Ramanunni
Campaign Middle East hosted its first edition of Agency of the Year awards to celebrate the best minds in advertising, marketing and media. Impact BBDO took home the award for the Creative Agency of the year.
View all the winners here.
We caught up with the winner Ali Rez, chief creative officer at Impact BBDO MENAP, who shared his thoughts on how Impact BBDO is preparing for the year ahead. Don’t miss his golden shoes.
Tell us about your journey to the award.
It has truly been an amazing and fantastic year. Thank you to the entire team and everything that they contributed. It is a combination of hard work, a lot of dedication, a lot of passion, a lot of love and a true commitment to creativity that brought us here. That’s all we believe in. It is the work, the work the work – and we are passionate about it. That’s what got us this result.
How will the award help your agency to navigate forward in the industry?
It is very motivating to find validation that we are doing the right thing. It is very good to know that we have placed creativity as a focus for our future. It is good for our clients – they are reassured that they are getting the best creative product.
Why should other agencies enter these awards?
Because it builds good competition, I think competition raises all boats. I think that’s, that’s very key to what we do here.
What does 2023 look like?
I feel 2023 will be as crazy as 2022. Every year brings with it the challenge of outdoing the previous year. We have had a phenomenal year and we intend to outdo it in terms of business growth, creative recognition and pushing boundaries of what creativity means, how it helps business to grow and how it helps motivate people to create amazing disruptive things.
Tell us about the shoes you are wearing.
It lights up, it is golden and it symbolizes BBDO – we are the gold standard. We’re the best there is.
