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The correlation between marketing, data mining, and operations – by Creative Zone’s Neha Thomas

By Neha Thomas, head of marketing, Creative Zone

I was always intrigued by data and numbers and the numerous conclusions that one could derive from a single datasheet. My strong point was always scoring over 99 percentile on ‘Data Interpretation’ for all the GMATs, CATs, and GREs taken over the years.

Having distributed business models these days; it is important to visualize the bigger picture to integrate the different fields through streamlining the marketing campaigns, communications flow, identifying the process maps, integrating automated tech solutions, understanding the data, and maintaining a cohesive inter-department communication flow.

Now how does one reach meaningful


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