by Terence Roane, managing director, Disruptive Media
Does the recent response to Netflix ads indicate that we have finally had enough of interstitial and pre-roll ads?
There’s been an ever-growing sigh from us all due to the repeated interference of ads when we have that spare moment to view content. But, now after years of tolerating them, are we starting to finally say, enough is enough?
There was a recent survey conducted by mobile survey platform LoopMe that, from 2,922 surveys answered, 36 per cent said that they would cancel their Netflix subscription if it became ad funded. This spoke extreme volumes to me because even with a much-beloved platform that kept many of us e
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